Households with net worths exceeding one million dollars usd.
The millionaire next door by tom stanley 1996.
Stanley ph d is an author lecturer and researcher who has studied the affluent since 1973.
Stanley was formerly a professor of marketing at georgia.
This new edition the first since 1998 includes a new foreword for the twenty first century.
The bestselling the millionaire next door identifies seven common traits that show up again and again among those who have accumulated wealth.
He was the author and co author of several award winning books on america s wealthy including the new york times best sellers the millionaire next door and the millionaire mind he served as chief advisor to data points a company founded based on his research and data.
His work is frequently cited in the national media.
He is the author of marketing to the affluent a bestselling book selected as one of ten outstanding business books in america by the editors of best of business quarterly.
At the time of its first publication in 1996 the millionaire next door was a groundbreaking examination of america s rich exposing for the first time the seven common qualities that appear over and over among this exclusive demographic.
The bestselling the millionaire next door identifies seven common traits that show up again and again among those who have accumulated wealth.
This new edition the first since 1998 includes a new foreword by dr.
This new edition the first since 1998.
The surprising secrets of america s wealthy isbn 0 671 01520 6 is a 1996 book by thomas j.
Stanley and william d.
The millionaire next door.
Most of the truly wealthy in this country don t live in beverly hills or on park avenue they live next door.